Privacy Policy

Last Updated: January 2024

1. Introduction

See Eyewear Shop (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fashionglassesshop.com and use our services, including our Virtual Try-On technology.

2. Information We Collect

Personal Information

• Contact Details: Name, email address, phone number, shipping address
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Order Information: Products purchased, order history, preferences for our Core Collection, Polarized Sunglasses, or other eyewear categories
• Account Information: Username, password, profile preferences

Technical Information

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on site, products viewed in our Men’s Eyeglasses, Women’s Eyeglasses, and other collections
• Virtual Try-On Data: Facial features and measurements (processed locally and not stored unless you choose to save them)

Marketing Preferences

• Communication preferences for promotions on Frame Only Hot Deals, Readers Sale, and new collections
• Product interests based on your browsing behavior

3. How We Use Your Information

We use your information to provide the seamless, secure shopping experience we’re known for:

• Order Processing: To process your purchases of eyewear from our various collections
• Virtual Try-On Service: To enable our frame visualization technology
• Customer Service: To provide support for your eyewear needs and answer inquiries
• Personalization: To recommend products from our diverse range that match your preferences
• Security: To protect against fraud and unauthorized transactions
• Marketing: To inform you about special offers, new collections like SEE × Howie Mandel, and promotions (with your consent)

4. Data Sharing and Disclosure

We value your trust and only share your information in limited circumstances:

• Service Providers: With trusted partners who help us operate our website, process payments, and deliver your eyewear worldwide
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• International Transfers: For orders outside the US, necessary information is shared with international shipping partners

5. Data Storage and Security

We implement robust security measures that reflect our commitment to protection:

• Secure Storage: Your data is stored on secure servers with industry-standard encryption
• Payment Security: We use PCI-compliant payment processors and never store full credit card details on our servers
• Data Retention: We retain personal information only as long as necessary for business purposes or as required by law
• International Data: As a global eyewear retailer, data may be processed and stored in various countries with adequate data protection laws

6. Your Rights and Choices

You have control over your personal information:

• Access & Correction: You can access and update your personal information through your account
• Marketing Communications: You can opt-out of marketing emails at any time using the unsubscribe link
• Data Deletion: You may request deletion of your personal information, subject to legal requirements
• Cookies: You can manage cookie preferences through your browser settings
• Virtual Try-On Data: You can choose whether to save your facial measurements for future use

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for site functionality, shopping cart, and secure checkout
• Analytical Cookies: Help us understand how customers use our site and improve our services
• Marketing Cookies: Allow us to show you relevant eyewear offers and remember your preferences
• Virtual Try-On Technology: Uses temporary session data to provide frame visualization without storing facial data unless saved

8. International Data Transfers

As we serve customers globally (with exceptions only in certain Asian countries and remote locations), your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for these transfers.

9. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices. We will notify you of significant changes and update the “Last Updated” date.

11. Contact Us

Thank you for trusting See Eyewear Shop with your eyewear needs and your personal information. We’re committed to protecting both with the same level of care and precision that goes into crafting every pair of our frames.